Henry’s @Cassidy_J was selected to be part of a global challenge activation on TikTok for the new Marc Jacobs Perfect fragrance.
Inspired by Marc Jacobs’ iconic “PERFECT” wrist tattoo, the fragrance celebrates authenticity, self-love, and individuality.
The creators had to create a duet alongside the TikTok and Instagram sensation @RickeyThompson using the “duet” split-screen function to express how they feel #PerfectAsIAm.
See the fun and entertaining campaign below: